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Aired on January 20, 2021 on Faith Radio, Bill English and Carmen Leberge discuss the real world consequences of expressing one’s political positions for business owners and business leaders. Customers want to purchase from companies whose brand purpose aligns with their political beliefs. Supply chains are now dividing along political lines as companies don’t want to be associated with certain customers. Social media platforms are dividing on political lines. Brand purpose has a real set of consequences and this will likely be one of the ways persecution comes to the church.